Objectives
Our study is designed to address the growing burden of NCDs in underserved urban slum communities. We aim to understand behaviors, build solutions, and evaluate impact through three key objectives.
01. Objective
Identify influential factors shaping healthy behavior, and design a tailored model for non-communicable (Diabetes, Cardiovascular diseases) disease prevention and self-management, targeting the urban slums in India.
02. Objective
Develop a personalized human-centered, tailored, interactive, multilingual digital health intervention to enhance awareness of prevention and self-management of NCDs using the findings of objective one.
03. Objective
Evaluate the feasibility of developing a digital health intervention for NCD prevention/self-management in urban slums of India, comparing it to WHO PEN interventions for primary care.
What we do

Understand Behaviors
Identify social, cultural, and behavioral influences on health in slum communities

Build Solutions
Develop a personalized, human-centered, multilingual digital health tool to promote NCD prevention and self-management.

Evaluate Impact
Compare the effectiveness of the digital intervention with WHO PEN protocols and standard care.

How
- Focus group discussions
- In-depth interviews
- Knowledge, Attitude, and Practice (KAP) surveys

Features
- Interactive mobile platform
- Tailored health guidance
- Multilingualcontent
- Usability tested with real users

Method
- Quasi-experimentaldesign
- 3 study arms: Digital, WHO PEN, Control
- Follow-up at 3, 6, 9, and 12 months
- Clinical and behavioral assessments
Phases
Phase I: Behavioral Insight Study
- Identify barriers and facilitators to healthy behavior
- Conduct Focus Group Discussions (FGDs), In-Depth Interviews (IDIs), and KAP surveys
- Analyze health-seeking behavior and technology acceptance
Phase II: Digital Intervention Development
- Build a personalized, multilingual digital platform
- Test usability using heuristic evaluation and System Usability Scale (SUS)
- Refine based on user feedback
Phase III: Implementation and Evaluation
- Compare three study arms: Digital Intervention, WHO PEN, and Control
- Enroll 2400 participants across four states
- Follow-up at 3, 6, 9, and 12 months